From The Disney By Mark Blog
“Mickey’s 10 Commandments” or the 10 rules of theme-park design was developed by my old boss Marty Sklar, Vice Chairman and Principal Creative Executive, Walt Disney Imagineering. They are…
- Know your audience
- Wear your guest’s shoes, that is, don’t forget the human factor
- Organize the flow of people and ideas
- Create a ‘Wienie’
- Communicate with visual literacy
- Avoid overload, create turn-ons
- Tell one story at a time
- Avoid contradictions – maintain identity
- For every ounce of treatment provide a ton full of treat
- Keep it up
I’ve had this on my wall for a few dozen years now. I think of it as the perfect recipe for creating great a product. I have used it in not only in theme park development but in video games, internet production, and retail store design.
O.K. So by now most of you are saying “What’s this Weenie thing.” Well the story is that when Walt Disney was young and went to the circus, the Zoo, or an amusement park the first thing he looked for was the Wiener Cart, so he could have a “Wienie.” It was his magnet.
Do you know what Disneyland’s weenie is? Sleeping Beauty’s Castle! I know it’s not a hot dog cart but it is undeniably a visual magnet for the guests entering the park. It draws you in. Now you know why there aren’t any wiener’s on Main Street (just kidding)!
From The Disney Parks Blog:: The King Arthur Carousel
- Walt Disney bought the 1875 Dentzel carrousel for $22,000 from Sunnyside Park in Toronto, Canada.
- Since Walt Disney wanted only jumping horses for his carrousel – not the other animals which were part of the original – additional horses were added from another at Coney Island. Each horse on King Arthur Carrousel is a hand-carved antique.
- About one in every five Disneyland park visitors takes a spin on King Arthur Carrousel.
- The King Arthur Carrousel horses are touched up daily, and every year each horse undergoes a complete refurbishment. More than 30 colors are used on the horses – no two of which are painted alike. Learn more about how the horses are restored here.
- There are a total of 72 leaping horses on King Arthur Carrousel. Walt Disney himself insisted that all horses would be leaping, so some of the original horses were reconfigured to the proper pose.
I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral.” - Walt Disney
While I was in Chicago with Walt, he asked me if there were any places I wanted to go. I told him of a jazz place, and he said ‘You can do that anytime! Let’s go ride the El.’ So we rode that elevated train half the night and he was looking out the window, reliving his childhood.” - Ward Kimball, Disney Animator